Mediums Of Communication
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Clear and effective communication is essential in any workplace. However, many times, the conversation of business communication can center around company branding and its impact on the consumer. Work environments contain a diversity of personality types and different styles of digesting communications. However, there are two primary forms which dominate the internal workspace. While the culture of American management favors an egalitarian, and relaxed approach, the main forms of communication in the workplace do reflect a relation to company hierarchy. Downward communication is formal messaging relayed to employees through a chain of command. These messages are authoritative and typically include information regarding policies, procedures, and significant notices that are pertinent to the organization.
Top level management can reach employees in various ways that include speeches, meetings, memos, and messages through digital mediums. Usually, the goal is to keep all team members within the organization on one page with clear messaging. On the other side of the spectrum is upward communication. This is where employees initiate interaction with executives and managers.
These are characterized by notifying upper management of suggestions, complaints, or innovative ideas that could be utilized in their department. Upward communication is widespread in companies that value a democratic and inclusive environment that encourages employees to voice their opinions about processes within the workplace actively. However, about downward communication, upward is probably less frequent and structured.
According to a Gallup study , employee engagement increases when managers provide consistent and clear communication. So, management that incorporates a routine downward communication strategy has the right idea. Internal communication from management can help prevent silos by delegating duties and policy across departments and depending upon the tone of messaging can make management more approachable.
However, there are some known issues with downward communication. Specific details could be left out or altered to benefit the person delivering the messaging. Downward communication, in its purest form, does not leave room for an immediate response from subordinates, and the result is that one-way messaging can come off authoritative and closed off to feedback. Timing change based on innovation and efficiency may not have a direct correlation with technology. The information revolution is based on modern advancements. During the 19th century, the information "boom" rapidly advanced because of postal systems, an increase in newspaper accessibility, as well as schools "modernizing".
These advancements were made due to the increase of people becoming literate and educated. Biases in the media that affect religious or ethnic minorities take the form of racism in the media and religious bias in the media. In the last century, a revolution in telecommunications has greatly altered communication by providing new media for long-distance communication. The first transatlantic two-way radio broadcast occurred in and led to common communication via analog and digital media :. Modern communication media now allow for intense long-distance exchanges between larger numbers of people many-to-many communication via e-mail , Internet forums , and teleportation. On the other hand, many traditional broadcast media and mass media favor one-to-many communication television, cinema , radio, newspaper , magazines , and also social media.
Electronic media usage is growing, although concern has arisen that it distracts youth from face-to-face contact with friends and family. Research on the social engagement effect is mixed. Young people in particular took advantage of the social side of the Internet. Electronic media now comes in the forms of computers tablets , laptops and desktops , cell phones , MP3 players , DVDs , video game systems , radios, and television. Technology has spiked to record highs within the last decade, thus changing the dynamic of communication.
The spike in electronic media really started to grow in when the release of the first iPhone came out. The term media has achieved a broader meaning nowadays as compared to that given it a decade ago. Earlier, there was multimedia, once only a piece of software application software used to play audio sound and video visual object with or without sound. In modern terms, the term "media" includes all the software which are used in PC personal computer or laptop or mobile phone installed for normal or better performance of the system; today, however, hard discs used to increase the installation capacity of data of computer are an example of electronic media.
This type of hard disc is becoming increasingly smaller in physical size. The latest inclusion in the field is magnetic media magnetic stripe whose application is common in the fastest growing information technology field. Modern day IT media is commonly used in the banking sector and by the Income Tax Department for the purpose of providing the easiest and fastest possible services to consumers. In this magnetic strip , account information linking to all the data relating to a particular consumer is stored. The main features of these types of media are prepared unrecorded blank form , and data is normally stored at a later stage as per the requirement of its user or consumer.
Games are a medium used to transfer messages. Apart from the usual graphic, auditory and narrative elements in video games, the game mechanics make it unique in the media field. The players interact with the game and infer the message by observing the game's output. The game mechanics can discriminate against particular actions while encouraging others, thus leading the players to conclude that a certain behavior is more likely to produce the desired outcomes. Although this is commonly and successfully used for entertainment purposes it can also be used as a tool for public relations — for example as advergaming.
Main article: Electronic media. Further information: Digital media , Information Age , and Social media. Media portal. The Chicago School of Media Theory. Retrieved New Media: A Critical Introduction. What are its advantages and disadvantages? Advertising is the action of calling public attention to an offering through paid announcements by an identified sponsor. Simply, advertising is process of developing a paid communication message intended to inform people about something or to influence them to buy, try, or do something. Advertising activities can be categorised into above the line, below the line, and through the line advertising according to their level of penetration.
Advertising activities can also be categorised into 5 types based on the advertising medium used. These types of advertisements are:. There are 3 main objectives of advertising — to inform about the brand or offering, to pursuade to buy or perform a task, and to remind and reinforce the brand message. Advertisements are used to increase brand awareness and brand exposure in the target market. Informing potential customers about the brand and its products is the first step towards attaining business goals. Persuading customers to perform a particular task is a prominent objective of advertising. The tasks may involve buying or trying the products and services offered, to form a brand image, develop a favourable attitude towards the brand etc.
Another objective of advertising is to reinforce the brand message and to reassure the existing and potential customers about the brand vision. Advertising helps the brand to maintain top of mind awareness and to avoid competitors stealing the customers.